Two events and touchable logistics – 2,000 Euro palettes and 16,000 work hours
Spatial communication is more than communication that takes place in a room. Truly authentic spatial communication is a genre that actively integrates the room. A prime example was the anniversary celebration and the grand opening of a logistics center in Oberopfingen, Germany.
Most of the essential construction material, i.e. Euro palettes and construction fencing supplies, came directly from the logistics center. The employees at the plant worked hard to assist with the construction process. Loyalty to the region and authenticity, which are two of the key values of the customer, were lived and spatially communicated.