Squeeze It or Stretch It – SPX at the POWER-GEN Europe

Highly adaptable tradeshow concept on a modular basis with perfectly harmonized design and decoration. The concept has already been showcased several times in various sizes at the energy technology tradeshow POWER-GEN Europe and is therefore a good example for an economically efficient tradeshow appearance.

To succeed in todays’ economic business qualities like adaptability and flexibility are gaining more and more importance – above all in strategic marketing. Our concept for the tradeshow appearance of SPX Balcke-Duerr at POWER-GEN Europe followed and delivered exactly these characteristics: we’ve created a flexible and adaptable brand experience. This booth concept has already been realized in 25 sqm, 65 sqm and 95 sqm at some energy technology tradeshows and delivered our client an economically very efficient communication measure.

The architectural concept was developed straight according to the motto ‘flexibility is the key’. For instance, the counter is made up of three modular components that can be used individually as well. The concept is ideal to be used multiple times and can be applied under varying conditions – regardless whether in Cologne, Amsterdam or Milan. This functional booth stands out by its individual adaptability, variability in size and its speedy construction and deconstruction.

But a comprehensive tradeshow concept has to incorporate every aspect of the brand appearance. For a successful tradeshow appearance every detail has to be paid attention to – not only the architecture, but also decoration and catering must reflect the client’s CI. Our SPX concept is an integral and comprehansive one, definitely!