The art of automotive design – integral tradeshow concept with very unobtrusive architecture showcasing luxury Ferrari and Maserati cars.
The elegance of a Ferrari or a Maserati is as memorable as it is timeless. The same can be said for Italian art of the classic period. The Gruppo Ferrari/Maserati understands art as an integral part of their marketing concept and even realizes each fair appearance in co-operation with an artist.
Thus, we planned and realized the tradeshow concept for the motor shows in Detroit and Shanghai in close connection with an Italian artist. The result was a stylish and exclusive demonstration of the fine Italian artistic trade.