Just like we did at the CONEXPO Las Vegas and the bauma Munich, we organized a press conference at bauma Shanghai – of course followed by a brunch. Since we were expecting a large number of attendees (as it turned out, rightfully so), guests received headsets on which they could listen to a live stream of the conference. So all attendees were able to follow the press conference in all areas of the pavilion.
Moreover, some of the walls inside the tradeshow pavilion could be removed, so that they could be opened up and connected for the press conference. The re-installment only took 20 minutes thanks to the fact that we had planned well ahead of time and because we had lots of help from the Chinese exhibit builder’s amazing team. Hence, the booth was ready to go again before the tradeshow officially opened.
Additionally, it was our responsibility to design the decorations for several ‘signing ceremonies’. For these official occasions we adorned the booth with flowers creating a ‘typical Chinese’ look and feel.