Concept and organization of an evening event during the 2014 Automechanika tradeshow in Frankfurt am Main with a seated dinner and accompanying entertainment designed according to the CI of the French automotive components supplier Valeo. The goal was to organize a pleasant evening. The outcome was a unique and memorable celebration. That’s why we like to organize events!
During the 2014 Automechanika tradeshow in Frankfurt am Main we organized an unforgettable evening for Valeo in the impressive historic Roemer Halls, which allowed us to show (almost) all our expertise. The aim was to create a unique evening program for partners and clients demonstrating all facets of Valeo. The general concept was relatively easy to come up with.
Generally speaking, the evening event for Valeo offered everything one would expect from such an event…and a little bit more. There was a reception with cocktails and finger-food, there was a welcome note and a presentation followed by a seated dinner and closed by wine and chocolate.
What one does not necessarily expect is an evening program, where all details are synchronized that harmoniously. Finding that food, decoration and lighting are perfectly adapted to the client’s CI is not an everyday occurrence: green, elaborate and exquisite. In addition, a live band was playing and created a relaxed atmosphere and a magician who doubled as the evening’s host showed his tricks.
To round things off we put on a darts tournament as an extra entertainment. Needless to say, that the dartboards and the fixture they were mounted on were individually designed for the occasion following the idea of the ‘product-DNA’. There is no need to reinvent the wheel, but one can always optimize it.