The art of automotive design – holistic trade show concept for the presentation of luxury cars by Ferrari and Maserati with very restrained architecture – the products are the stars!
The elegance of a Ferrari or Maserati is as memorable as it is timeless. The same applies to the art of Italian classicism. The Gruppo Ferrari/Maserati sees it similarly and therefore appreciates art as an integral part of its marketing concept – this appreciation goes so far that every trade show appearance is realised in collaboration with an artist.
So for the car shows in Detroit and Shanghai, we realised the group’s trade show presence together with an Italian artist. The result was a stylish and exclusive demonstration of Italian artistic craftsmanship.