ENCYCLOPEDIA

plan‑j^® creates space for people to meet – without barriers!

Inclusion can only succeed through accessibility. Of course, this also applies to trade shows and events. Accessibility must not only focus on the access to the building, but must also be reflected in the architecture of the exhibition stand and in the communication design. The team of plan‑j^® supports you in the conception and implementation of your barrier-free appearance. In doing so, the experts also take into account possible obstacles in illumination or media design – so that people with impairments can fully participate in the trade show.

• Inclusion
• Target group expansion

plan‑j^® boosts sales profit

Trade shows and exhibitions are the most important instruments for marketing your company and your products nationally and internationally. For “newcomers”, trade shows are ideal to successfully enter the export business. Whether newcomer or “old hand” – plan-j^® is at your side as an expert for a successful international trade show business.

• Marketing concepts
• International trade show business

plan‑j^® is oriented towards the wishes of your target groups

Design thinking is an agile method with which you can reach your trade show visitors and customers in a thoughtful way and strengthen your team – whether as an online, hybrid or face-to-face event. Together with you, the experienced team of plan‑j^® develops sustainable experiences – based on the observations and understanding of the wishes and needs of your target groups. Design thinking produces creative ideas that are tested for success and precisely refined – so that you are guaranteed to reach your customers!

• Events and trade shows
• Workshops
• Customer surveys
• Customer Experience
• Hybrid concepts
• Marketing concepts
• Brand staging

plan‑j^® measures your success!

Successful events and trade shows must be plannable and calculable at all levels. The plan‑j^® team keeps an eye on your budget plan at all times and precisely monitors its adherence so that you are not surprised by unexpected costs. After the event, you naturally want to know how successful it was. Key performance indicators can be ticketing and sales figures, but also the length of stay at exhibits and other parameters. The experience of plan‑j^® has shown that surveys are an important element of controlling at trade fairs. They provide targeted information about the customer experience and strengthen it sustainably.

• Statistical value
• Key performance indicators
• Cost transparency
• Customer surveys
• Customer Experience

The event experts at plan‑j^® offer the full-service package for experience-oriented events and brand appearances!

Trade shows and events are very important marketing tools for your company. They enable encounters and exchange, create emotions and turn visitors into customers. In order to achieve your goals with your trade show participation or marketing event, plan‑j^® offers you an overall concept from a single source: The experienced staff members look for the suitable date, the perfect location and the ideal personnel for you. With experience, love and an eye for the details, the event management team at plan‑j^® ensures that everyone and everything is in the right place at the right time, so that your event turns into a success.

• Events
• Brand staging
• Marketing events
• Product presentations
• Press conferences
• Anniversaries
• Incentives
• Factory tours
• Staff parties
• Booth parties

plan‑j^® creates special experiences – with wow effect

An event aims to provide participants with special and lasting experiences. By using new technologies and application possibilities such as Extended Reality (XR), participants have the opportunity to explore the world of your brand messages in a particularly eventful and sustainable way – for example, with the use of VR glasses. In this way, you can take your customers into distant or exclusive worlds and impressively illustrate the use of your products or services. Furthermore, you increase your number of participants and by sharing special experiences with people who are not physically present at the event. XR is sustainable, available for a long time and can always be adapted to current needs.

• Hybrid concepts
• Extended Reality
• XR experiences (VR glasses)
• Digital worlds
• Virtual product presentations

plan‑j^® draws the attention of your customers specifically to your products

With an in-house exhibition, you have the opportunity to address your defined target group and to direct the visitors’ focus on your products – and to do so cost-effectively. The relaxed atmosphere is also predestined to deepen your relationships with suppliers. Save travel and hotel costs and use the proximity to strengthen your customer relationships. Rely on plan-j^® when planning your next classic or virtual in-house exhibition. Strengthen your customer relationships and brand awareness enormously in combination with a virtual extension.

• Brand staging
• Factory tours
• Product presentations
• Press conferences
• Incentives

plan‑j^® develops holistic concepts for health protection

Cleanliness and hygiene at trade shows and events are not just a topic since Corona, but self-evident! However, the pandemic has led to an intensification of the official requirements for hygiene and distance-control concepts. The plan‑ j^® team will design a holistic health concept for your presentation that takes into account all national or international requirements: From the design of your exhibition booth, which already takes into account the required distance regulations, to the control of visitor flows, the use of trained personnel and ventilation systems. This also includes regular disinfection measures during your event.

• Hygiene and distance-control concepts
• Holistic health concepts
• According to current requirements

plan‑j^® organises the successful appearance and you use the synergies!

Are you interested in participating in a trade show but want to keep the costs low? A cooperation with the right partner and a joint booth at the trade show is an excellent opportunity for an eye-catching presentation. Ideally, you already have a partner in mind who optimally complements your portfolio. The plan‑j^® team will take care of everything else for you – from the planning of the joint exhibition stand to the perfect brand presentation.

• Network
• Cooperations
• Using synergies

„You present your brand – plan‑j^® skilfully stages it.“

By addressing your target group personally and emotionally, you ensure active experiences for your customers, binding them to your brand. plan‑j^® designs and stages sustainable events for you that are guaranteed to be remembered – from events and brand presentations to product presentations, anniversaries, incentives and marketing events. plan‑j^® takes over the direction for you, ensures that everything runs smoothly and that the timing is ideal…

• Corporate Events
• Product Release
• Employee Event
• Customer Event
• Corporate Identity
• Infotainment
• Networking

plan‑j^® communicates your brand messages – taking all human senses into account

Seeing, smelling, hearing, tasting and feeling – the targeted stimulation of several human sensory channels at the same time and place reinforces and anchors the effect of a brand message. Customers perceive the brand or product more intensively when several senses are being addressed. The team of plan‑j^® has the know-how to activate the sensory impressions of your visitors via interior design, communication design and corporate hospitality.

• Perceive experiences
• Generate lasting impressions
• Individual fragrances
• Audio experience
• Culinary treats
• Addressing the senses

plan‑j^® finds the right staff for your event

Are you looking for friendly and eloquent event staff? Whether hostesses, promoters or service staff – plan‑j^® looks for and finds the right support for your event. After a pre-selection, the candidates are presented to you in a staff casting. Get to know the ladies and gentlemen and find out in a personal interview whether they fit your company and appearance. Alternatively, plan‑j^® will be happy to do this for you!

• Recruiting
• Staff training

plan‑j^® delights your guests with perfectly coordinated culinary delights

Whether buffet, flying buffet or show cooking – address the senses of your customers and visitors with impressive catering and invite them to linger at your exhibiton booth or event. When putting together the culinary delights, the customs of the host country or region must be taken into account and perfectly staged. The team of plan‑j^® designs your menu proposals and offers you the possibility for a professional rehearsal dinner – so that you are guaranteed to offer your customers the perfect food and drinks!

• Professional rehearsal dinner
• Event and trade show catering
• Corporate Hospitality

With plan‑j^® you reach your target groups – everywhere!

The roadshow as a form of mobile marketing offers you the opportunity to reach your customers at different locations and to make your company and your products tangible. With this marketing measure, you approach your customers in a targeted manner and create the basis for a successful dialogue – without generating costs and long travel times for your target group. This marketing tool guarantees you full attention and creates lasting impressions – similar to an in-house exhibition, except that it takes place “on the road”.

• Mobile events
• Customer experience
• Brand message on tour

plan‑j^® optimally prepares your stand personnel for their assignment

Anyone who wants to successfully represent a company at a trade show must – among other things – be familiar with the cultural customs of the host country, observe specific dress and behavioural recommendations and be able to conduct convincing conversations with customers. In order to ensure this, plan‑j^® develops an individual event etiquette manual as a video tutorial for its clients. With this tool, you leave nothing to chance and the trade show appearance is guaranteed to be a success!

• Online training
• Learning videos
• Train employees
• Etiquette manual
• Cultural customs