Big, bigger, CONEXPO – Size Matters for Tradeshow Architecture in Las Vegas

For us the construction equipment trade fair CONEXPO happening every three years in Las Vegas is always a particularly attractive project: on an area of – believe it or not – 4,600 sqm we have the chance to design the biggest single exhibition space this construction equipment trade fair has to offer. More than enough room to realize ideas. And we did – since 2008 we’ve been constantly developing our flexible architectural concept.

Since we have available the largest exhibition space, naturally we build the biggest stand-alone pavilion at CONEXPO. In terms of architecture we base on our proven concept for worldwide construction equipment trade fairs in order to grant the recognition value of the Liebherr brand – with the slight difference that in the US everything is a bit bigger, be it a booth or a paper basket.

The pavilion spans on a total of 857 sqm and is the only tradeshow pavilion we have ever built with 3 stories. The ground floor houses a generous reception area, several meeting rooms and a spacious cafeteria. On the second floor one finds the traders restaurant while the third floor is exclusively accessible for the VIP guests. From the rooftop on a height of nearly 11 meters, the guests can enjoy a fantastic view of the whole fairground – and of course of the complete product range of Liebherr.