Integral architectural concept based on our tradeshow concept for construction equipment fairs. Corporate hospitality adapted to the Asian market, organization of a press conference and several signing ceremonies at one of the largest construction machinery tradeshows worldwide.

The bauma China in Shanghai, one of the largest and most important tradeshows for construction machinery, always offers the best opportunity to show one’s complete product range to the world. This was our client’s primary goal and, as such, it was our utmost concern. As a second aim, the whole tradeshow concept was to become a bit more ‘green’. Green isn’t just nice to look at, but it’s as well a good symbol – good in terms of environmental protection and good for graphic concepts.

With these two goals at our hand, we developed a tradeshow concept including architecture, graphic design and fair services to present our client’s full product range whilst fostering sustainability. But of course, the product’s color remained yellow.