Air travel has literally turned the world into a global village. Airplanes connect continents and build bridges across long distances. Obviously, tradeshows that highly the subject matter of air travel, are hosted around the globe – for instance in places like the United Kingdom, France, Germany, China or Singapore.
So how does an aviation industry system supplier; a company steeped in tradition – an enterprise that does business all over the world – establish its brand and CI in such culturally diverse markets so that the brand will be recognized everywhere?
This was the challenge we found ourselves confronted with when a customer we had been working with for many years commissioned us to develop a tradeshow concept that could be deployed around the globe.